Melbourne-based Shopify Plus agency

Meet Pipelabs - your new ecommerce partner

Meet Pipelabs - your new ecommerce partner

Our values

Our values influence how we solve problems, build technology, and create long-term partnerships.

Built on excellence

As we handle complex products and integrations in high-volume B2B and DTC environments, "good enough" is never enough.


We focus on long-term growth, building systems designed to scale gracefully alongside our customers.

We're transparent

We believe the best results come from open collaboration.

We act as an extension of our clients' teams, providing clear communication and honest advice dedicated to their long-term success.

We're friendly

We believe in working closely with our client partners and we’re strong believers in building relationships across all levels of the team. This underpins everything that we do and is a big component of our success as a team.

Connect with us today!

We would love to get to know you.


We love connecting and building a long term partnership.

5Y+

Average client partnership

250+

Successful launches

50+

Large integration projects

17

Team members

Meet the team

We’re built to be your end-to-end eCommerce growth engine - the people thinking about performance, optimisation and opportunity alongside you. Over time, we become an extension of your team: invested in your wins, proactive about what’s next, and committed to building something that keeps growing with your business.

Simon Julian

Director, CCO

Matt Hayward

Director, CTO

Loris Campanile

Director, Lead Sales Engineer

Dan Podbury

Pocketknife Product Lead

Kirsty Schelling

Senior Consultant Engineer

Geoff Whatley

Senior Consultant Engineer

Stef Buntz

Senior Consultant Engineer

Jasmine Ma

Senior Consultant Engineer

Ryan Tyson-Hurley

UX/UI and Design Lead

Valentina Gottardello

Consultant Engineer

Conor Pirie

Growth Team Lead

Tom Bouquet

Consultant Engineer

Ed Richards

Consultant Engineer

Brooke Johnson

Consultant Engineer

Isaac Kelsall

Consultant Engineer

Annabel Cookesley

Marketing Lead

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.

Pipelabs is a Shopify Plus partner specialising
in integration and omni-channel eCommerce.


Suite 4/109 Hawke Street,

West Melbourne, VIC, 3003, Australia


+61 (03) 9111 5372

hi@pipelabs.com.au


Software Engineers based in Melbourne, Australia.